Sales Associates

Welcome HOME to Karen Hain

Karen Hain
Karen Hain

Karen Hain joins the Cotner office. She grew up in Seward, NE and graduated from Wayne State with a degree in Criminal Justice. She moved to Lincoln to coach softball and give pitching lessons. Karen’s grandfather was a builder in Seward and aunt, a Realtor. They were her inspiration to begin a real estate career. Karen can be reached at 402-641-5247 or

Sales Associates

Welcome HOME to Bradford Potthoff

Bradford Potthoff
Bradford Potthoff

Bradford Potthoff joins the Pine Lake office. He grew up in McCook, NE. He attended the University of Nebraska to pursue a degree in Business Administration. During his time at college he covered sports for the school newspaper, the Daily Nebraskan. He was also involved in the UNL tennis club as well as the ski and snowboard club. He enjoys camping and fishing trips to Colorado and scuba diving for spiny lobster in the Florida Keys every year during lobster season. Bradford is looking forward to his career with HOME real estate and cannot wait to work with all of you! Bradford can be reached at 308-350-3539 or

General Real Estate

Think of Phoenix for a Second Home

Considering a second home, retirement or investment property? Think Phoenix instead of snow as winter approaches.
Join Jeff Pearlman, CSRES, of HOME Real Estate, who is also a licensed Arizona Realtor, for a FREE Arizona seminar Tuesday, Nov. 29 from 6:30-8:00 p.m. The seminar will take place at the HOME Real Estate Cotner office at 225 N. Cotner Blvd. Ste. 101.
Learn more about the Phoenix/Scottsdale metro areas:

  • Phoenix Market Analysis
  • Median Home Prices by city
  • Golf Communities
  • Over 55 Communities
  • New Construction
  • Horse Properties

Refreshments will be served. Please RSVP to 402-436-3332.

Market Information

The PRICE Is the Same, But the COST Is Less

From KCM Blog:
There is more and more research coming out showing that it makes great financial sense to purchase a home today . Whether it be rent vs. buy ratios, income-to-price ratios or income-to-mortgage payment ratios, purchasing a home right now is a bargain compared to historic norms. Now we want to look at the COST of a home today compared to pre-peak prices.
According to the most recent S&P Case Shiller price index, residential real estate values have returned to 2003 1Q PRICEs. That, in itself, says something. However, when you factor in mortgage rates, the case for buying a home today becomes even more compelling.

In 2003, 30 year mortgage rates stood at 5.88%. Today, they are 4%. How does that impact the actual COST of a home? On a home purchased for $250,000, here is the difference in monthly cost:
That means you save $285.30 a month, $3,423.60 a year and $102,708 over the life of a 30 year mortgage! You buy the home for the same PRICE but the COST is over $100,000 less.

Bottom Line

This is why so many financial advisors are saying that this may be one of the greatest times in history to purchase a home.

Company Information

HOME Real Estate Company Video

Sales Associates

November Shining Star Award – Roma Amundson

November is the month we honor America’s veterans for their patriotism, love of country, and willingness to serve and sacrifice for the common good.  So it’s an appropriate time to recognize this month’s Shining Star, Roma Amundson.
CEO Gene Brake presents Roma Amundson with the Shining Star award
CEO Gene Brake presents Roma Amundson with the Shining Star award

The Shining Star award is a monthly award to recognize an employee, sales associate or sales manager who has exceeded expectations in some area of his or her work.
The nomination said: “The reason I am recommending Roma Amundson is for her military service to our state and our country and due to the fact that she attained the rank of Brigadier General in July of 2009 before her recent retirement.  Her last assignment was with the Nebraska Adjutant General’s office.
After graduating from officer candidate school, Amundson went on to oversee four commands within the Nebraska Army National Guard. Her last was the  was the 92nd Troop Command, which she led for nearly four years during the unit’s extensive deployments during Operations Iraqi Freedom and Enduring Freedom in Afghanistan.  During this time, she also built her business as a Realtor in Lincoln.  Roma is my friend and I think she (above all others) deserves to be our shining star in November.”

Shining Stars are HomeServices of Nebraska associates, including managers, employees and agents, who help make our company a better place for our customers, clients and for each other. Nominees must exemplify the following:

  1. The person went out of their way to exceed the HomeServices of Nebraska Standards and best practices.
  2. The gesture or service was above and beyond normal job requirements or expectations.
  3. The employee, manager or agent went beyond the call of duty to ensure the needs of a customer, fellow employee or agent.

Anyone is invited to nominate employees, agents or managers who have displayed The Shining Star Spirit. For someone to be recognized, a Shining Star Nomination Form must be submitted by the 15th of every month. *A participant is eligible to win one (1) time per year.
Shining Star Values
Positive Attitude – A positive attitude is focusing on what is useful, beneficial and worthwhile in each and every situation. Your attitude is displayed through your words, actions and facial expressions with your customers and those around you.
Accountable – Accountable is being responsible for your actions and behaviors as they impact customers and those around you.
Responsive – Being responsive is being open to the situation as it occurs and responding in a sensitive manner to meet needs and expectations.
Teamwork – Teamwork is helping each other win and taking pride in each other’s victories. No one person or department alone can provide for the comprehensive needs of our customers. We achieve our goals when working together as a team.
No Excuses – A culture of no excuses acknowledges when mistakes or perceived shortcomings are made and seeks to correct or make right rather than rationalize or justify the problem.
Exemplary – To serve as a model or example of positive action; strive for high performance standards and deliver results. Demonstrate technical competence. Set high standards for self, demonstrating integrity and superior customer service skills.
Responsibility – Responsibility is acting with initiative and understanding that our organization and our customers are depending on us.
Service – Service is everything we do to exceed the needs and expectations of our customers at all times.
Safety – Demonstrate the importance of safety and how it may influence our daily lives.

Sales Associates

Welcome HOME to Jeff Pearlman

Jeff Pearlman
Jeff Pearlman

Jeff Pearlman joins the Cotner office. He and his wife Phyllis moved to Nebraska in August to be closer to family. He holds a Real Estate license in the state of Arizona and is a Certified Scottsdale Real Estate Specialist. He and his wife share interests in mosaic art, watching sports and they are both looking forward to becoming Husker fans. Jeff can be reached at 402-417-2995 or

Market Information

October By The Numbers

Here are the October numbers from all HOME Real Estate offices including Lincoln, Seward and Milford:

  • $35,387,744 Total Volume Sold (Up 43% from Oct. 2010)
  • 251 Total Sides Sold (Up 51% over Oct. 2010)
  • 292 Sides Placed Under Contract (Up 27% from Oct. 2010)
  • 430,838 Page Views on
  • 51,301 User Sessions on
  • 5,920 User Sessions from a Mobile Device
  • 56 New Saved Searches on
  • 1,196 New Saved Properties on
  • 375 New Customers/Clients on
  • 882 Daily Active Users on
  • 116 Text Inquiries to HOME4U at 59559
  • 2,545 Guided Tour Views at
  • 167 Views at

View our monthly Market Snapshot here.